Eva Longoria recibe el Premio Platino de Honor en Madrid 2025

The actress Eva Longoria will receive the Platino de Honor at the awards for the audiovisual industry in Spanish and Portuguese, the Latino. In a press conference in Madrid, she warned of the decline of Latino talent in the US: «There are fewer every year, it’s decreasing every year,» which is why she decided to produce and direct productions.

«I didn’t want to wait for opportunities. The situation is not improving, in fact, it’s decreasing every year. There are fewer Latinos, both in front of and behind the cameras. I’m trying to elevate Latino talent and women,» she stated.

Ifema Madrid will host the XII edition of the Platino Awards this Sunday, recognizing and promoting the talent of Ibero-American cinema and television. The Counselor of Culture, Tourism, and Sports, Mariano de Paco Serrano, participated in the event’s presentation on Saturday, where 23 awards will be given, including the Platino de Honor to actress Eva Longoria.

The Counselor highlighted that «these awards celebrate the best of the audiovisual industry in Spanish and Portuguese, but also the best of the Community of Madrid, a region that emphasizes the historical union between Ibero-American countries and the desire to tell stories that move us.»

The Community of Madrid has established itself in 2024 as a setting for prominent audiovisual productions, hosting a total of 1,450 shoots, a 32% increase from 2023, as indicated.